Tuesday, May 12, 2009
Gartner vs. Web 2.0
I would love to know what the kickback system is at Gartner and if some eCommerce software vendor paid for this bit of scare-mongering...
We all know that most execs in the Fortune 500 need to justify any decision that costs >$50 with a Gartner report.
Well Gartner just gave Web 2.0 Developers the proverbial Finger.
If you were planning on getting any eCommerce customers to convert to a Web 2.0 experience - you had better make efforts to suppress or discredit this report.
The gist is that companies would see a better return on their investment by spending development dollars on making your web site more easily searchable. That supposedly will lead to more sales.
So - if I am reading this correctly - the same short-term thinking that got us into this deeply dysfunctional economy is now somehow going to get us out of it?